Viking Voices - Podcast: Alumni Success Stories - Jenn T. Grace

This edition of our Viking Voices conversations features an audio podcast interview with Jenn T. Grace.  Jenn is a 2004 Cum Laude graduate of Salem State where she studied Communications/Advertising. 

Add caption

Today Jenn is a successful entrepreneur and author. She calls herself The Professional Lesbian. In her business she teaches straight people how to market to gay people and gay people how to market themselves.

Among her accolades include being named 2014 Enterprising Women by Lesbian.com; awarded the 2013 Regional Affiliate Champion Spirit Award by Out & Equal Workplace Advocates; and also in 2013 Red Hot Entrepreneur by GO Magazine. 

Play Now

or,
 Download

or click below to subscribe in iTunes.

Synopsis:

Guy:
I greeted Jenn and then asked about her business.

Jenn:
My business tag line is that I teach straight people how to market to gay people and gay people how to market themselves. I go by the moniker the "Professional Lesbian." It started as a joke, going back to around 2006 when I used to say that I needed a name tag that said Professional Lesbian. It's something that people vary rarely don't make note of when they hear it. 

My day-to-day in my business is that I work with companies that are interested in marketing to the LGBT community. I also work with LGBT people themselves, whether individual professionals or business owners and help them market their businesses. This is both to the LGBT community also just kind of broad marketing. 

I do consulting, individuals coaching, and group coaching, I have written two books and I have a podcast and a blog. I share just about as much information as I can. My end goal is to make the world a more inclusive place for all LGBT people in business and professional life. 

Guy:

I asked Jenn about her podcast.

Jenn:
I started pod-casting back in early 2013. It started was an "aha" moment. I had two separate conversations in the same day between two very nondescript people; Just business people, your average persons. I started thinking, 'if somebody could just be a fly on the wall, because this person is so understated but so brilliant in what they do, it would be amazing for people to hear that conversation.'

My criteria is really just somebody who is either part of the LGBT community or someone who isn't but is active some way in the community. I have interviewed LGBT business owners and professionals. I have interviewed a lot of non-profit leaders of national LGBT organizations. 

The end goal is to give them a platform to share their experiences. Also to share tips and advice to those who are listening and to share better ways that businesses can be marketing to the LGBT community. 

Even though I am a recognized expert in the field of marketing to the LGBT community, there are still so many things that I don't know that my guests bring to the table. It is an incredible gift to learn, but also to be able to share. 

Guy:
I asked Jenn if she specialized in any particular vertical industry or business sector.

Jenn:
I don't Jenn said, but I do have particular patterns. I have as clients a lot of attorneys, a lot of accountants and financial advisers. Typically service-based businesses are ideal clients for me; Anyone who is looking to branch out in their marketing efforts or who say they want to be more inclusive of the LGBT markets.

Though we are in 2015 there are still a lot of places in our country that are still not open and accepting for LGBT people. A lot of times it is the straight business owner or somebody who is working in a corporate environment who says, "I want to make sure our company is really positioned to work with the LGBT community." This is important because A, there is a lot of money to be made by doing so, and B, it's the right thing to do. 

Guy:
I asked Jenn about the books she has authored. 

Jenn:
I have written two books. These sprung from my blog which I started in November of 2012. I started off with conversations such as with a nurse friend who is a straight person asking me for advice about how to relate to her LGBT patients. It hit me one day that if she has these questions, others do too. The advice is applicable across a broad spectrum of industries. 

After three years and over 400 blog posts I looked at what I had and repackaged the content based upon most popular topics. This resulted in two books, one focused on marketing and the other focused on communication. They represent a how-to guide to making sure you are communicating properly and marketing properly within the LGBT community. 

Guy:
I then asked Jenn about her time at Salem State University and what she remembers of her time on campus. 

Jenn:
I remember being very busy. I remember choosing Salem State so that I could be away from home, but not too far to my roots in Rhodes Island. Salem was just far enough away to give me a feeling of freedom, but close enough to get back home when I needed to. 

I chose Salem over the other handful of New England institutions I was looking at specifically because it is such an inclusive place in general. When I started attending Salem State I had just come out the year before. I wasn't really yet in the mindset of thinking of myself as an LGBT person, but Salem was just so appealing because of its history as a town. It seemed as though the puzzle pieces were fitting together. I felt I can just be me because everyone else here is also being themselves. Salem is just very naturally inclusive.   

I've heard from a handful of folks I used to attend with about of how proactive Salem State has been as of late in terms of LGBT inclusion. This is so important because LGBT youth, teens or college aged students, are the one who need the most support. Having such a supportive environment gives them valuable skills for the workplace.

Guy:
I asked Jenn about her recent experience in coming back to campus to speak to students.

Jenn:
In April I spoke to the communication program graduates for their senior portfolio night.  One of my core services is that of a speaker all over the country at conference and at companies. This time Dr. Brown and Dr. Oehlkers asked me back to speak to the students about what a successful communication based business looks like.

I spent some time after the event talking with students individually and making suggestions about their portfolios. It was fun to give back in this way. 

That was April and just at the end of October I got a LinkedIn message from one of the students saying that my speaking had a profound impact on her. 

It is so rewarding to be able to speak to 60 or so future alums and hear from them months later to know I had helped. It is a very easy way to give back and to continue to be involved in Salem State and what's going on.

Guy:

You can learn more about Jenn T. Grace, the Professional Lesbian by visiting her website. You can also follow her on Twitter @JennTGrace. She can also be found on Facebook, and LinkedIn.

Jenn's two books are:

• But You Don’t Look Gay… Successful marketing strategies for doing business with the Lesbian, Gay, Bisexual, and Transgender (LGBT) community, and
• No Wait, You Do Look Gay… The 7 Mistakes Preventing You From Selling to the $830 Billion LGBT Community.

Thanks for checking out this week's Viking Voices. I hope you'll listen to the full audio podcast. 

I am looking forward to our next conversation.You can join in the conversation by following this blog and checking out the many social media outlets available to our Salem State community. A short list of some of these venues are below.

Go Vikings!

Join in on the conversation:

• Salem State Alumni Network on LinkedIn;
• SalemState University Alumni Association - Facebook;
• Salem State Alumni (@SalemStateAlum) -  Twitter.

Here are some of the places you may find me on social media:

• @gclinch
• GuyClinch on LinkedIn
• Guy Clinch on Google+

Viking Voices - Podcast: Lauren Hubacheck, Director of Career Services at Salem State University

In this edition of our conversations we inaugurate the Salem State Viking Voices podcast. This first episode features my talk with Lauren Hubacheck, Director of Career Services at Salem State University. 

By way of introduction Lauren has been the Director of Career Services at Salem State University since August of 2012. Prior to that she served as Associate Director of Employer Relations at Florida International University. 

Since coming to Salem State Lauren's goals have included establishing the vision and directing the priorities for the Career Services Office. She has helped to develop and maintain university partnerships with employers, coordinate an extensive career readiness program across campus for all students, and to collaborate with the Salem State Community to foster an environment of career development and learning that will enhance the career outcomes of our students and graduates. 

Lauren leads a team of Associate Directors, Assistant Directors, and Administrative Assistants in successfully delivering signature career development to Salem State University students and alumni.

Lauren and I talk about the many ways that the Career Services Office benefits students and our alumni community. Looking for your first job? Need help applying for graduate school? Making a mid-career change? Looking for great employees for your business? The Salem State Career Services Office will help. 

Play Now

or,
Download

or click below to subscribe in iTunes.

Synopsis:

I asked Lauren to talk about the Career Services Office and how alumni may take advantage. Lauren said that over the past several years the Career Services Office has evolved including, "Building out a whole side of our office that functions as an employer relations team." Lauren commented that the effort has resulted in increased engagement with alumni and employers and is a positive addition to Salem State's already great culture. "The Career Services Office exists to help students and alumni, while students are here on campus and after. We help as they are in the career development process and later transitions in careers," Lauren said.  

For example, first year students can get help with study discipline and study plan. There are processes of career development that benefit students across their time at Salem. These include: opportunities for internships and networking, résumé building, cover letter help, and other elements that relate to career development, job search strategy or graduate school search.

I asked Lauren to talk about about the ways that the Career Services Office engages with alumni. Lauren defined that, "We engage alumni in two ways: We think about those alumni who are in career transition, seeking employment or grad school, and those alumni who are out there in the world of work. We work with alumni who are looking to engage new employees through Salem State for their businesses." 

For Alumni seeking employment or career transition Career Services Online (cso) Offers:

• an online job Posting Board;
• the ability to build a profile which you can share with prospective employers;
• Interview Stream, an online interview practice tool you can use from home using a computer and a web camera;
• a Resource Library including –
• Career-related Articles/Blogs,
• Career Services Fact Book,
• Career Services Handouts,
• On-Campus Recruiting.

There are -

• Career Advice Videos;
• Job Search Tools;
• Résumé Creator Tools;
• Career Event Schedules;
• Access to the Campus Career Coach; and
• Other resources.

Lauren said that alumni can also come into the office, "Where a career coach will meet with you one on one and spend about 45 minutes detailing a plan."

For alums who are looking to hire or increase the talent pipeline for their companies the Career Services Office offers a number of ways to get involved. These include:

• Programming in the academic classroom where faculty will request to have an alumni come into the classroom and speak on -
• a career development topic, or
• a career related to coursework;
• Career panel series examples include -
• Internship panel (students who are on internships and alum who have succeeded though an internship),
• Career focus panels including recent panels on -
• Sustainability,
• Careers with animals,
• Careers in the environment;
• Alumni may host students at your company -
• partnering clubs or organizations,
• partnering with faculty to bring a class,
• Tours,
• Company overviews,
• "What are you hiring for?"

I asked Lauren about opportunities for companies to visit campus. Lauren said, "We have increased the number of fairs we offer. We offer a student employment fair in the first week of school in September."  Lauren continued, "We hosted 59 companies with the focus of talking with students about internships and part time employment for students while on campus."

Along with the Bertolon School of Business Accounting Association and the Alpha Chapter on campus, "We offer a meet the firms nights," said Lauren. Now in its third year this event recently featured 19 companies who where looking for accounting and finance recruitment. This resulted in students who, "Right now have offers on the table for employment after graduation in the spring," said Lauren.

"We do a large comprehensive career fair in March," Lauren continued. "We cap at 139 companies recruiting at the event." Due to the success of the employer relations effort the event has grow to outstretch the capacity for the largest space available on campus.  

Lauren noted that although the primary focus may be on entry level positions often companies have positions for more experienced individuals. "We move those opportunities over to the Salem State LinkedIn groups," said Lauren. 

Because there is such a heavy population of great individuals among Salem State alumni on LinkedIn the Career Services office becomes a conduit for career opportunities for students and alumni in all career phases. Lauren continued, "This can be for those alumni who are actively looking for a change and those perhaps who aren't looking but could be intrigued by a new opportunity that comes along." 

The Salem State LinkedIn groups include:

• Salem State Alumni Network on LinkedIn; and 
• Salem State University Career Services.

Lauren concluded our conversation by pointing out that alumni may not think about coming back to take advantage of Salem State University Career Services but should. Lauren stressed there are many reason why, "One is we are a free service to alums." Lauren said career services can assist alumni whether it is the resources mentioned above or by helping think through how their skills apply. "Their liberal arts education coupled with their experiences can transfer into a new industry or a new opportunity," said Lauren.  

Thanks for checking out this week's Viking Voices. I am looking forward to our next conversation.

You can join in the conversation by following this blog and checking out the many social media outlets available to our Salem State community. A short list of some of these venues are below.

Go Vikings!

Join in on the conversation:

• Salem State Alumni Network on LinkedIn;
• SalemState University Alumni Association - Facebook;
• Salem State Alumni (@SalemStateAlum) -  Twitter.

Here are some of the places you may find me on social media:

• @gclinch
• GuyClinch on LinkedIn
• Guy Clinch on Google+

Viking Voices - Major / Minors Fair

This week I had the chance to spend a couple of hours speaking with students and faculty during the Major / Minors Fair organized by the Salem State office of Career Services. The event took place in Veterans Memorial Hall (ECC 201) in the Ellison Campus Center. 

According to Angelique Torres Kim, Associate Director, Employer Relations of Career Services the event, "is designed to assist students who are choosing or rethinking their major as well as considering a minor." Alumni and employers were invited to join with faculty representatives and organizers of clubs and interest groups to engage and inform students. 

I my spent time at the Computer Sciences table with professor Beifang Yi and assistant professor Lakshmidevi Sreeramareddy.  I learned about the robust Computer Science Curriculum available to students and the many extracurricular opportunities to practice the skills learned.  The extracurricular programs include the SSU Programming Club, the Robotics Club, the Computer Science Laboratories and tutoring services. Also available to students is on-line academic advising. For alumni, adult and part-time learners the Computer Sciences Department offers Continuing Education both in a robust evening program and daytime opportunities on a “space available” basis.

As I previously blogged in My Salem State Story: What is Yours?, computer science studies at Salem were crucial to my early career success. I carried a minor along with my major in Business Administration. The computer sciences programming skills allowed me to move into a management positon when the need for a computer systems administrator became a day-to-day business requirement for my employer. That was a long time ago when computer sciences skills could be a niche specialty. 

Today we live in a code based world. Computers govern domains from financial services, to media, to healthcare and more. The degree to which computers affect our lives is increasing geometrically.

The Daily Mail recently asked, "Will your next boss be a robot?" Thinkers including futurist Ray Kurzweil talk about the concept of singularity; the day soon when computers surpass human intellect. Whether you are among the singularity optimists, a pessimist or a skeptic of concepts including singularity, it is a career hazard today to overlook the importance of computer literacy in the workplace. From the seasoned professional to those just starting out, computer sciences are a prerequisite to long-term career success. 

In addition to the coding skills I learned at Salem State, as important are the problem solving and analytical skills that accompanied the concentration courses. Computer sciences teach us to solve complex challenges, apply innovation and work together successfully in teams. Along with good work habits and other soft skills computer science studies whether a major, minor or as electives round out the modern professional. Salem State University offers many ways students and alumni may prepare for this important part of the modern career. 

Beyond computer sciences many other majors and interests were represented at the fair. I met instructor Jane Regan of the Communications Department who is teaching investigative journalism and coordinating a reporting workshop. 

This was my first time taking part in the Major / Minors Fair. I didn't know what to expect. When I first saw Jane approach wearing her flack jacket and Kevlar vest I asked myself, "What have I gotten into?" I found Jane to be dynamic and engaging as she and Robert E. Brown, Ph.D, described careers in journalism to eager students. 

Professor Brown is another great example of the exemplar talent that Salem State University attracts. He, "has served on the full-time faculties of Bentley University, Boston College, Boston University, California State University, California State University-LA, Emerson College, and is on the graduate faculty of the Blanquerna School of Communications, Barcelona, Spain." 

In addition to his contributions to Salem State Doctor Brown is a faculty member of the Harvard University Extension School and is recognized in private industry for his work in public relations and as a speech writer for senior executives of Fortune 500 companies. I encourage you to follow Professor Brown on Twitter @GatheringLight for his witty and insightful commentary. 

For the fair the staff of the Career Services Office worked tirelessly to bring together campus organizations ranging from Arts and Design; to the First Year Experience office; to Interdisciplinary Studies; to Sport and Movement Sciences, to focus areas across the broad spectrum that makes up the Salem State experience. Large numbers of energetic and curious students left the event with a greater appreciation for the educational opportunities available. Prospective employers and fellow alumni including Salem State Alumni Board of Directors secretary, Debra Lee Surface of St. Jean's Credit Union, an organization that is a loyal benefactor of Salem State, also shared in the experience. 

For me it was an invigorating couple of hours well invested. I met a large number of very motivated and thoughtful young people. I encourage fellow alumni to consider participating in the next Major / Minors Fair and other events the Career Services Office sponsors during the academic year.

If you are seeking to move ahead in your career; if you are an employer seeking to expand your pool of talented prospects; if you are looking for interns, or you seek a way to reconnect in the Salem State community, I encourage you to reach out to the Career Services Office and learn about the robust ways to participate. You can click here for contact information. 

My personal thanks go to Associate Director of Employer Relations, Angelique Kim, and Employer Relations Associate, Josue Flores, for the hard work you put in to making the day such a success. Angelique and Josue you made it easy for me and the many other companies and alumni to take part. Thank you both.

I hope that you continue to find these topics helpful to inform you of the continuing benefits that Salem State provides to our alumni community. I hope that you will participate in this conversation. Next week's  Viking Voices will be a conversation about the Salem State Collaborative Project for Professional Development.

Join in on the conversation:

• Salem State Alumni Network on LinkedIn;
• SalemState University Alumni Association - Facebook;
• Salem State Alumni (@SalemStateAlum) -  Twitter.

Here are some of the places you may find me on social media:

• @gclinch
• GuyClinch on LinkedIn
• Guy Clinch on Google+

Viking Voices - School of Continuing and Professional Studies

According to a recent report from the U.S. Bureau of Labor Statistics, "The average person born in the latter years of the baby boom (1957-1964) held 11.7 jobs from age 18 to age 48." For those of us born between 1977-1997 Forbes states, "Job Hopping Is the 'New Normal'," and that ninety-one percent, "expect to stay in a job for less than three years."

Original image courtesy of the Wall Street Journal
(http://www.wsj.com/articles/what-clever-robots-
mean-for-jobs-1424835002)

From the accelerating impacts of Globalization, to the ways in which Artificial Intelligence is automating away once lucrative professions, to the impact of robots displacing not only repetitive physical tasks now work requiring cleverness, and to the changing nature of the workplace it is imperative that we each keep our skills fresh. In this latest in this series of conversations describing resources available to our Salem State alumni community that help us in our careers and businesses I'd like open discussion on another valuable alumni benefit, the Salem State School of Continuing and Professional Studies. 

The realities that a modern career is defined by serial positions and the very real threat that many jobs will be eliminated for any number of reasons force us to ask of ourselves serious questions. The most important of which is, "How do we insure that we have the skills to remain marketable as waves of change sweep the economy and workplace?" 

The Salem State School of Continuing and Professional Studies is a key resource that can help in our ability to keep pace. Led by Dean Mary Churchill, "The school is home to part-time and off-campus undergraduate programs, Salem State Online, Summer at Salem State, and the Center for International Education." 

For many of us it may not be possible to travel to campus to take classes. Some of us may not find the online mode of study suitable to our learning styles. The good news is that Salem State is today a global institution. In addition to the ability for alumni to take classes online, the school offers evening classes, "at local satellite locations in Winchester, Lawrence, Lynn, and Malden." The global reach of the Salem State School of Continuing and Professional Studies includes the Viking Global Bridge international program for undergraduate students that includes studies, "offered globally in locations as diverse as Costa Rica, Sarajevo, Liberia, Italy, and China."

Through the School of Continuing and Professional Studies we alumni can keep our skills fresh by earning online certificates, taking over 600 short-term online courses, working towards part-time undergraduate, and bachelor degree completion. There are also available a growing number of non-credit professional education programs. 

As an example apropos to the topic of these conversations is a non-credit program that took place this past September. The 3-session workshop, Change is Good: Your Success Depends On It!, featured John King, president of Headway Strategies Consulting, and Mark Connolly, an independent consultant.

Another hallmark of the Salem State School of Continuing and Professional Studies is that the department works closely with other entities on campus and beyond. Recent partnerships include close collaboration with the Enterprise Center and with the Salem State World Languages Department. In the Summer of 2016 students will travel to Heredia, Costa Rica, for a three week Spanish language immersion. 

I hope that you find these topics helpful to inform you of the continuing benefits that Salem State provides to our alumni community. I hope that you will participate in this conversation. Next week will be another Viking Voices as we  discuss yet another great Salem State resource.

Join in on the conversation: 

• Salem State Alumni Network on LinkedIn;
• Salem State University Alumni Association - Facebook;
• Salem State Alumni (@SalemStateAlum) -  Twitter.

Here are some of the places you may find me on social media:

• @gclinch
• Guy Clinch on LinkedIn
• Guy Clinch on Google+